Enjoi Matcha is a theoretical line of organic matcha green tea for the western Canadian market.
This project initiated as an attempt to rebrand a small American-based family-owned company. With current trend of going-green and living healthy, people are looking into healthier alternatives to their current selections of goods for consumption.
The name, Enjoi Matcha, derives from the Japanese spelling of the word "enjoy". It is easy to pronounce and carries a welcoming tone of voice. With tea being the most consumed beverage next to water and with consumers showing more interest in healthy and organic food, matcha is the perfect ingredient for any health conscious individual. Enjoi Matcha is targeted towards individuals that take care of their body and makes time for themselves to unwind, relax, and indulge.
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